by Coi Leray is reloading and relaunching! The GRAMMY-nominated, multi-platinum R&B/hip-hop superstar has officially announced her new partnership with Epic Records, marking the next chapter in her budding career.
To kick things off, Leray releases the deeply personal, five-track EP, What Happened to Forever, now available for streaming everywhere. The new project follows Leray’s May 2024 effort, Lemon Cars. Unlike the high-energy anthems that shaped her career, What Happened to Forever peels back the layers, exposing raw emotions and unfiltered honesty.
“A lot of people don’t understand that us artists go through real situations in life. I’m still healing, right? So it’s something I don’t want to speak about, but I guess I can say I let the music speak for me,” Leray shared about the EP’s inspiration.
Leray’s words hit different when you listen to What Happened to Forever. The vulnerability is undeniable, with tracks like “Keep It” and “I Hate Your Friends” diving deep into personal struggles, heartbreak, and the weight of emotions that come with navigating fame and relationships. The project feels like an emotional exorcism, a confessional diary wrapped in hypnotic melodies and beats that only Leray can deliver.
Since stepping into the game in 2018, Leray has consistently shown that she’s fearless in exploring every side of her humanity through her music. What Happened to Forever is the latest testament to that artistic bravery.
Leray’s new deal with Epic Records comes at a pivotal moment in her career. The New Jersey-bred star has spent years grinding, turning her early mixtape success into back-to-back gold and platinum hits.
Now, with Epic backing her vision, she’s ready to elevate even further.
“Epic is one of those labels who understands me as an artist and as a person, and I’m super appreciative of that,” Leray explained. “They support me rather than try to tell me what to do, and that’s all an artist can ask for when it comes to signing with a major label.”
Stream What Happened to Forever now and witness the evolution of Coi Leray in real-time.
